Tara Radcliffe

What is it that drives sales? Getting through to the consumer.  Right now, most ads are steering away from the traditional “announcer” voice and moving more towards the “every day” person. Clever campaigns make consumers want to listen to what’s being said, even if it is a commercial. They feel that they are hearing from their neighbor, friend or the informed person that can handle their needs.

Of course, there are still the luscious makeup commercials, the high energy sports drinks spots, and fun and quirky fast food campaigns.

A good voice over talent can give you all of these voices. From warm to quirky, snarky to sexy, compassionate to authoritative, my wide range of deliveries can help you create a campaign that does what it’s supposed to do, give you the best ROI possible.

Not sure a woman can produce the ROI you are looking for? Did you know that women prefer female voiceover in AM/FM radio ads? A great study performed by Westwood One also shows women impact over 90% of vacation, new home, food, grocery, and medication purchases. Moreover, they influence the clear majority of healthcare, computer, and yes, even auto purchases. When it comes to sales, women outperform men more than most people realize. As MediaVillage columnist and renowned advertising journalist Stuart Elliot said, “It just makes sense to embrace all voices to add authenticity to spots. Given today’s environment, the importance of brands communicating diversity and inclusion even through their creative is more important than ever.”

The most important thing in commercials, is to find a voice that is flexible and easy to work with, not to mention fun to collaborate with – an authentic voice for authenticity. My portfolio includes commercials, legal tags, in-show narration, promos, audio books, political and medical ads and narration. Let’s see what we can create together.